Kicking off April 13, the “38 for 38” campaign will feature 38 pop-up acts of kindness, blessing various groups, organizations, churches, companies, and community partners with free meals and surprise giveaways. These expressions of gratitude will roll out across north Texas, with each location announced in real time on Williams Chicken’s social media platforms.
The “38 for 38” campaign aims to touch lives from schools and shelters to neighborhood heroes and frontline workers—bringing joy, comfort, and connection through hot meals and heartfelt gestures. It’s a reflection of the company’s ongoing mission to serve not only food, but hope and hospitality.
