Williams Chicken CEO, Hiawatha Williams, plays Santa Claus for a day, doling out toys, furniture, food and cash to needy Dallas residents.

Amanda Jordan and her 13-year-old son, Patrick, waited anxiously inside an Oak Cliff Wal-Mart on Wednesday with two shopping carts full of toys and clothes for Jordan’s five sons.

Jordan, 32, had lost all of her belongings in a house fire last Friday, but now Hiawatha Williams, the founder and CEO of Williams Chicken restaurants, was buying her children their Christmas gifts.

“I remember running to the house asking where my children were. Then I see them and all they had on were blankets, they were crying and they didn’t have shoes on,” Jordan said, recalling the fire that claimed her Oak Cliff home. “Even though we have no place to go right now, when Christmas morning comes my children will know that they’re going to be all right.”

Williams eschewed a sleigh and reindeer for a black Ford truck as he dashed through the streets of Dallas on Wednesday, buying toys, clothes, furniture and food for Dallas residents as part of the restaurant chain’s fourth annual Change for Change drive.

The campaign asks customers to donate their spare change throughout the company’s 38 North Texas locations between Nov. 25 and Dec. 19 to help residents in need. This year’s effort raised more than $2,000.

Williams, 66, said the campaign is his way of giving back to the community that supports his business.

Williams also asked Letitia Owens to join him at the Wal-Mart after seeing a Facebook live video of her buying a cart full of blankets for the homeless. Williams picked up her tab and Owens danced happily around the register as she recorded another live video.

“I was homeless myself four years ago, and going through that made me realize that I needed to give back,” Owens said. “After he called me about this, I got so excited. I am elated.”

Janis Reynolds, 53, who stood in line behind Owens, began to shake and cry after Williams told her he was paying for the Christmas dinner she was purchasing.

“Thank God for him,” she said with tears in her eyes. “I never thought this would ever happen to me. To others, yes, but not to me.”

Soon after handing boxes of food to people he met in the store’s parking lot, Williams zipped on to a Pleasant Grove home, the second of at least four planned stops for the day.

Christopher Pipkin, the pastor of Oasis on the Mount Church in Pleasant Grove, had sought Williams’ help after he noticed a couple began taking¬†turns attending his Sunday service.

Tammie and Murray Williams had stopped coming to church together after Tammie’s sick mother, Lynda Johnson, moved in with them in November.

The couple cannot work and receive disability checks totaling about $800 a month, Pipkin said.

“I try to do everything that I can to help them,” Pipkin said. “I know they are in great need.”

Tammie said even though it has been a rough year for her family, she still wanted to celebrate Christmas, including wearing her Christmas-themed outfits.

The families prayed together before Williams placed a stack of cash on Tammie’s hands to cover her rent.

“This is so amazing,” said Tammie Williams, a grandmother of five. “I’m still in disbelief because he did this four days before Christmas.

“This is a blessing from God,” she added. “Now, hopefully, we get to have a somewhat normal Christmas.”